FROM THE BOOK
MANAGEMENT FOR OMOTENASHI
Learning to Lead with Purpose, Passion, and Performance
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The following video is from Daigeo, a global beverage company with more than 200 brands, 132 production facilities, 25,000+ employees and $15.4 billion in annual sales. This video explains the organization’s purpose and how it has affected the lives of customers, employees, and the larger communities in which they do business.
https:// www.youtube.com/watch?v=RbEHyrgFRes
Chapter 5: connect your reason for being
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